A new era of construction
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A host of challenges and issues face homebuilding globally, from the pandemic of homelessness, to the increasingly inaccessible cost of home ownership in America and abroad, to fundamental issues of sustainability, resilience, and building performance of conventional construction methods. ICON set out to find sustainable solutions to these problems by applying advancements in robotics, software, and materials to usher in a new era of construction.

Redefining the mobile home



As ICON’s early-stage partner, argo led an investigation of early concept viability and product strategy for the development of a 3D-printed home. Through design explorations and concepts, we examined how the product could feasibly be designed and operated, with considerations for the logistics of transportation and deployment. And we investigated variations on product design that included different crane-based, gantry, and mobile solutions, to identify the best path forward.

Proof is in the printing

At SXSW 2018, ICON and partner New Story created and revealed the first permitted, 3D-printed home in America. Taking into account all of the learnings from the concept viability and exploration phase, the two companies successfully demonstrated proof-of-concept, printing a 350-square-foot home in about 48 hours of total printing time, at a cost of $10,000.

ICON’s next milestone goal is to cut printing time and cost in half by 2019.


Case Study 04.April.2015

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Big data yields big increases in crop production.

FarmLink is transforming the agriculture market. With the world’s largest source of reliable data on farm production, FarmLink brings precision farming to modern growers.

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Case Study 11.November.2014

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PEQ - As intuitive as the watch that sits on your wrist

Imagine a future in which your home’s security system, utilities, thermostat, appliances, communications, and entertainment systems are accessible from one place, on any device you choose, and from anywhere you happen to be

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Article 04.October.2015

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A Whole New World: A Defense of Real Life

Recently, I linked my Messages app on my computer to my iPhone. I don’t know why I hadn’t done it before, but I noticed that I closed some sort of loop: the location of

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