Sano’s vision was a wearable that could provide painless, continuous biometric monitoring with something as simple as a patch and an app. They set out to focus first on glucose monitoring, and seize the opportunity to become a health and wellness platform for diabetics and body-hacking athletes, as well as the one-third of Americans who are pre-diabetic.
A new company with a desire to differentiate itself in a saturated marketplace, we worked with Sano’s marketing team to design a visual identity that would manifest across the organization’s industrial, web, and communication design.
Focusing on the idea of feeling your best, we found the "o" in Sano to not only represent the physical patch, but also communicate largely the themes of the company with the introduction of a single line: being on top, simplicity, digitalism, holistic wellness, continuity, harmony, safety. Introducing a friendly sans-serif typeface in all lowercase communicated the softness of the human spirit with the specificity of the human body.
The Sano palette was also informed by the intersection of the body and technology, with the Sano salmon designed to differentiate between the blue consumer-focused marketplace and the yellow/purple medical-focused marketplace.
While the Sano wearable was designed to be light, effortless, and worn as a badge of honor, by far its greatest differentiator is its continual monitoring. Other biometric innovations offered largely intermittent information, which created large holes in someone’s glucose story. We found that Sano’s continuous analysis created a robust narrative for users which could be further informed by context: location, exercise, nutrition, all of which can be easily tracked on someone’s device.
The result was a system which over time could anticipate patterns based on history. Say goodbye to blood sugar dips Tuesday after class, or spikes right before movie night. But what’s more is these patterns created a personal platform for self-improvement: based on who you were, how could you be stronger, healthier, safer?
One of the key challenges in interacting with Sano was translating the body’s chemistry into something immediately glanceable which also provided the necessary detailed information dependent on user interest. Using analogues of the compass as a glance and a intuitive interaction model for the detailed view, we created a visual system showing blood sugar health based on direction and velocity, while also establishing a visual paradigm for the user’s past and projected glucose levels.
Fitbit’s investment of $6 million into Sano in January 2018 helps validate the role of the qualified self. In an age of gadgets which track, monitor, measure, and more, the real opportunity is in a composite system that helps you understand what’s going on and predict what might happen in order to make the positive changes necessary to not only feel your best but be your best.
Sano combines its revolutionary technology with the necessary customer experience—in terms of look, feel, interaction, and understanding—to turn data into story, story into moral, and moral into lifestyle, where each and every one of us is the hero.