Global energy firm Schneider Electric is refreshing their brand after more than a century in business. To support their brand initiative, Schneider Electric came to argo for visionary product concepts that reposition Schneider for the future as part of the new software-driven economy, smart home, and Internet of Things.
Schneider products serve a broad range of home, enterprise and industrial environments; they are largely the foundational machines that run behind the scenes – which renders them virtually invisible as a statement of the brand. This presented a unique opportunity for argo and Schneider to conceive of products that would confer visibility, and convey a notion of the innovation present in back-end systems.
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