Nederlandse Spoorwegen (NS / Dutch Railways) moves 1.1 million people through the Netherlands every day. The principal passenger railway operator in the Netherlands, it is the 16th busiest passenger system in the world with 4,800 scheduled trains daily.
NS set out to create a digital service for rail travel. To maintain its premier service position, NS established a future-forward vision of personalized customer service for each passenger, creating a digital service for rail travel that guides passengers from door to door.
In execution, that translates to: