New customers for an evolving era

ProjectManager has a clear goal: to be seen as the preferred solution for the future of work by its target audience. But who exactly is this audience? Since its founding in 2010, a significant portion of its customer base worked in construction with the waterfall project management style, but there was also a smaller, highly dedicated group of users in software development and IT. Here they saw a significant opportunity to grow its user base.

Knowledge workers and other power users who work in the agile development style want more advanced capabilities like dark mode, keyboard navigation, and command lines. Capabilities the current design didn't support.

During the immersion phase of the project, argo discovered three unique user groups whose interests and goals weren’t being served by the current product: