The generative AI land rush is upon us. 

The advancement of AI in recent years has been shockingly rapid, and looks likely to lead us out of the app era and into something new. This evolution will pull technology out of our phones and into the air around us, upending nearly two decades of smartphone/app store dominance. 

The impacts of this are so wide-reaching that it can be hard to imagine them—and therefore plan and prepare for them. But there’s a lot we can infer about this new age from what’s appearing on the landscape, and what we’ve seen over 10 years of designing at the edge of computing.

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