Determine the way forward for AI in your company 

You want to forge the path toward strategic implementation of AI in your company. But where do you start? How do you lead an effective product strategy that will take advantage of this technology earthquake without upending your entire roadmap?

Join us at argodesign’s flagship studio in Austin for a free workshop with strategists and designers working at the edges of technology, and industry leaders mapping corporate visions into the next decade.

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Interactive Workshop

Created in-house at argodesign, this immersive, participatory session imagines real applications against your real business challenges. We’ll ideate value props, software solutions, and delivery mechanisms to determine a way forward and how to present it in a compelling way.

Key Speakers

  • Mark Rolston

    argo's founder and chief creative, Mark was one of the earliest design pioneers in software, helping forge the disciplines around user interface design and mobile platforms. 

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  • Jared Ficklin

    A designer and technologist with over two decades of experience creating products and visions for major companies, such as HP, Microsoft, and AT&T. 

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  • Kathryn Marinaro

    An author and award-winning Creative Director who envisions the future and has developed products and strategies for a wide variety of clients, including IBM Watson and Salesforce. 

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  • Theo Calvin

    A veteran leader of world-class, interdisciplinary teams designing emerging technology platforms across telecom, electronics, entertainment, and automotive industries. 

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  • 8:00-9:30 AM: Attendees arrive; breakfast & studio tours

    9:30-9:45 AM: Welcome

    9:45-10:15 AM: Opening keynote with Mark Rolston 

    argo’s founder and chief creative officer, a pioneer in designing human-centered AI tools, shares an overview of emerging AI and how you can use it to playbook your vision of the future. 

    10:15-11:00 AM: Workshop group introductions

    Break up into small groups and break the ice with a generative-AI-powered exercise designed to build your team and show off the power of modern tool sets.

    11:15-12:00 PM: Generative AI tool demo

    Get your hands (metaphorically) dirty with argo’s Head of Technology Ian Steyaert as he walks you through the latest and greatest in usable tools. 

    12:00-1:00 PM: Lunch

    1:00-3:00 PM: AI Ideation Part One

    Developed in-house by our team of seasoned designers and facilitated by Creative Director Kathryn Marinaro, this hands-on workshop lets you explore potential AI-powered solutions to real business challenges. In part one you’ll leverage what you’ve learned in the first half of the day to build AI Ideas that solve for a specific business value. You’ll have deep discussions in small groups to learn how to apply AI transformations to your real business pain points.

    3:15-4:00 PM: Interfaces Instead of Applications

    Chief Creative Technologist Jared Ficklin is the perfect end to your day, with an energetic, informative talk on how new interface metaphors can create value for a wider audience of businesses.

    4:00-5:30 PM: Happy hour at the studio

    6:30-9:30 PM: Intimate dinners throughout the city with workshop groups

  • 8:00-9:00 AM: Breakfast + settle in

    9:00 AM-11:00 AM: Face Your AI Fears

    Powerful new technology can paralyze businesses, causing worry about uncertainty and unintended consequences. Creative Director Theo Calvin leads you through a structured ideation development so you can steer your company into change with confidence.

    11:00 AM-12:30 PM: AI Ideation Part Two

    In part two of AI Ideation, you’ll think through the ethics and unintended consequences of your ideas from day one. In your small groups, you’ll apply critical lenses from the Face Your Fears activity to strengthen and improve the ideas and discuss how to mitigate risk when applying AI in your company. You’ll emerge with a strong concept and the language needed to evangelize it internally with your team. 

    12:30-12:45 PM: Closing remarks from Mark Rolston

    1:00-1:30 PM: Grab-and-go lunch

    *Attendees are welcome to work from the studio for the rest of the day if they like.


* Make sure to turn off your pop-up blocker to register.