5 Grand Challenges for Digital Design in 2025

By Jarrett Webb

Digital design is in a good place as a practice and craft. 

There are well-established patterns, guides, recipes, and abundant educational resources. Standards and uniformity exist where needed while leaving space for creativity and experimentation. Reflecting on the progress of digital design and the possible futures ahead exposes many remaining user experience challenges and uncertainties for designers, technologists, and product managers to wrestle with.

Framing these “Grand Challenges” helps bring purpose and clarity to nagging and unfulfilled needs that are not easily solved or overcome and have the expectation of hard work over a long time. There is no shortage of topics spanning many levels of abstraction to consider. I chose interfaces for AI, technical problem spaces, data visualization, spatial computing, and enterprise software, which we’ll explore further in a series of posts. Take them as provocations or nonsense. Please question, debate, reject, refute, or take action on them.

Part I - Data Visualizations

Data is the heart and soul of most general consumer and enterprise software applications. Designers must be comfortable designing data visualizations, and development teams must build them proficiently.

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Part II - AI User Interfaces

What are the AI interaction models and design patterns for effectively applying AI?

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Part III - Enterprise Software

The challenge is steering stakeholders and decision-makers toward better decisions on strategy, goals, feature sets, priorities, and timelines; otherwise, the result is lots of vaporware, failed pilots, and technical debt.

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Part IV - Technology Problem Spaces

How do deep technology teams become aware of the benefits of engaging designers and trust that working with designers to create better tooling or early in productization?
 

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Part V - Spatial Computing/XR

What are the best practices for how and when digital worlds interact with physical environments, which includes affordances to guide users as experiences transition across the AR <-> MR <-> VR spectrum?
 

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What are Your Grand Challenges?

Whether it's complex enterprise software, emerging technology like AI, or something else entirely, we want to hear from you (and help). 

Fill out the form, or email us at info@argodesign.com.