By argodesign
In June, we officially launched argo Perspectives, and have spent the past six months filling it with stories from leading argo voices. It was another whirlwind year in design and technology and we used this space to make sense of it as much as we could.
These are the five most popular posts of 2024. If you missed any of these, we hope you can use this to catch up before the New Year, and make sure to subscribe to the argo newsletter for monthly updates and roundups of our favorite posts.
“We have failed the contemporary professional experience,” argo principal designer Scott Gerlach writes. ”As a society, but also specifically as designers. So while we talk about all the ways design may shape the times to come, we should also occasionally pay attention to shaping the lives in which we currently live."
The brand once synonymous with seasonal comfort is facing an identity crisis. The issues go beyond coffee and reflect a growing challenge for many legacy companies: reclaiming organizational purpose.
argo Program Director Kierstin Gray shares her thoughts on how the coffee giant can reimagine its purpose, create environments where innovation flows naturally, and shift from transactional thinking to a human-centered approach.
We launched a new blog series called 'Anatomy of a Screen' that puts a microscope on a single design moment or challenge from a past project. This is the story of how we used Think by Making to distill a large amount of financial data into a clear visualization so users could easily see if they were on track for retirement or covered in the event of disability.
“Through all the changes in technology, there has been a constant—the role of design in leading and defining the way forward,” declared new argo Chief Creative Marcus Piña back in August. “We are known for delivering deep, complex enterprise product strategies and design systems imbued with technology. That will not change.”
This year we took on the challenge of telling the world about the importance of design in platform engineering. It wasn’t always easy, but this primer for business leaders does a great job explaining this heady topic in an understandable, business-centric way.
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