Builder.ai is giving consumers the tools to build an app for every moment and every need in life. The company innovates at the edge of an explosive industry— AI-enabled software development — and needed a design partner that could think in new and complex ways. argo’s unique understanding of AI technologies ushered the company through several stages of strategy planning and execution.

A UI that puts AI at your service

Automating traditionally manual software processes delivers a product faster, with fewer errors and less developer time (meaning lower costs). The nuances of integrating AI, however, are vital to its ultimate success.

The Builder team spent years generating the infrastructure to support an AI-enabled system, extracting common assets of all existing mobile apps and codifying them to work from a unified schema. Its conversational interface, named Natasha, was initially limited in functionality. argo helped reimagine it to be visually enticing and more explicitly involved in guiding the user, working alongside them but not robbing them of ultimate control. This is the crux of designing human-centered AI interfaces—the manner in which you present what the AI can do helps users understand how and why to engage.