A unique interface for AI-driven campaign orchestration

argo’s solution for Cortex 6 allows users to visually string together a series of steps that compose an AI campaign, as well as the individual decision points and variables that drive how the AI behaves. The design team mapped an ideal user experience focused on enabling:

Business managers to model goals and cohorts in a language and construct they are familiar with
Simulation and refinement of those goals, leveraging the code and sophistication of their IT team without having to share that deep knowledge
Deployment of resulting plans and further structuring, monitoring, refining as needed

Cortex 6 gives users unprecedented access to monitor and refine their AI orchestrations, solving a critical problem that’s bedeviled the industry for years. Certifai, Cortex’s model intelligence tool, takes it further—evaluating campaigns for robustness, fairness and explainability, allowing users to compare models and uncover and detect unintended bias. The result is more robust, transparent, and fair AI systems that reduce business risk.