Crafting narratives for any occasion

If the phrase ‘analog signal processing’ doesn’t immediately get your blood moving, try this: Aspinity’s technology could radically change our future by making simpler products with longer battery life and new form factors.

How it achieves this is not a simple two-sentence explanation, so the company asked argo to develop relatable yet sophisticated visionary stories that would help sell its value to a variety of audiences. By envisioning scenarios in which Aspinity technology could be deployed, third-order effects became apparent to the team, showing its potential far-reaching influence on the future landscape of computing and the Internet of Things.

The resulting scenarios were brought together in a library of assets that the Aspinity team can sample from to build the particular story they need in any moment, for prospective investors, partners, or the general public.