A renewed vision of how project management software can help global teams navigate the new realities of work.
To thrive in the era of hybrid work, organizations need digital tools that connect people and deliver projects wherever work takes place. For ProjectManager, an award-winning project management software company, meeting the needs of modern teams required a reimagining of not only the product and brand, but its ideal customer profile and their corresponding challenges.
ProjectManager partnered with argodesign to address these new customer requirements, modernize the look and feel of the product and website, and improve overall usability to cement itself as a leader in the project management space.
New customers for an evolving era
ProjectManager has a clear goal: to be seen as the preferred solution for the future of work by its target audience. But who exactly is this audience? Since its founding in 2010, a significant portion of its customer base worked in construction with the waterfall project management style, but there was also a smaller, highly dedicated group of users in software development and IT. Here they saw a significant opportunity to grow its user base.
Knowledge workers and other power users who work in the agile development style want more advanced capabilities like dark mode, keyboard navigation, and command lines. Capabilities the current design didn't support.
During the immersion phase of the project, argo discovered three unique user groups whose interests and goals weren’t being served by the current product:
Complete tasks and projects on time thanks to clear and productive collaboration
Maintain overall health of projects while keeping executive sponsors updated
Keep projects aligned with overall company strategy.
Unlike other project management tools that have an attractive front-door offering but an inferior experience as you dig into the product, ProjectManager presents a holistic and honest approach to marketing. The new brand identity and visual interactions for the homebase, project timelines, and custom views look beautiful on the website, but are also a joy to use and interact with on a daily basis.
Core tenets as guideposts
To design a future-looking product with solutions to today's work-from-anywhere problems, argo identified 20+ features classified into three core tenets, all working to help global teams deliver more value in flexible work environments.
Co-located teams can access interactive and flexible timelines with in-line editing to adapt on-the-fly no matter where they are located. Team members and managers stay updated on relevant tasks and how to best accomplish them through personal daily rundowns, task suggestions, and real-time notifications.
Transparency across all workstreams reduces bottlenecks and losses in velocity so team members develop a ritualistic approach to productivity. Features like video and audio recording with automatic transcripts help facilitate collaboration for better and faster decision making.
AI project management tools measure the health of the overall project, helping teams predict future events and make smart suggestions to change course or make shifts in productivity when necessary.
With a new understanding of its ideal customer and a brand identity to match, ProjectManager is giving hybrid teams a collaborative approach to work management to help them navigate uncertainty, accelerate digital transformations, and deliver value.
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