A platform for building the future
World-renowned for tools that enable millions of companies to better understand their customers, Salesforce faced a unique challenge—it needed to equip itself with the same type of knowledge. By implementing a user experience that elicits similar informed insights its customers receive about their own businesses, the new Salesforce.com delivers a personalized and relevant experience, in addition to providing a platform for brand storytelling, better customer engagement, and cross-selling of products.