SanoHow we delivered a customer-centric health and wellness platform

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Sano’s revolutionary technology tracks your body’s blood sugar in real-time, allowing you to anticipate spikes and crashes. 

Behavior change starts with the body

Sano’s vision was a wearable that could provide painless, continuous biometric monitoring with something as simple as a patch and an app. They set out to focus first on glucose monitoring, and seize the opportunity to become a health and wellness platform for diabetics and body-hacking athletes, as well as the one-third of Americans who are pre-diabetic. 
 

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Embodying Sano

A new company with a desire to differentiate itself in a saturated marketplace, argo worked with Sano’s marketing team to design a visual identity that would manifest across the organization’s industrial, web, and communication design.

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Your history is your story

While the Sano wearable is light, effortless, and worn as a badge of honor, its greatest differentiator is its continual monitoring. Other biometric innovations offered largely intermittent information, which created large holes in someone’s glucose story. argo found that Sano’s continuous analysis created a robust narrative for users which could be further informed by context: location, exercise, nutrition, all of which can be easily tracked on someone’s device.

The result was a system which over time could anticipate patterns based on history. Additionally, these patterns created a personal platform for self-improvement: based on who you were, how could you be stronger, healthier, safer? 

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Translating biology into interface

One of the key challenges in interacting with Sano was translating the body’s chemistry into something immediately glanceable which also provided the necessary detailed information dependent on user interest. Using analogues of the compass as a glance and an intuitive interaction model for the detailed view, argo created a visual system showing blood sugar health based on direction and velocity, while also establishing a visual paradigm for the user’s past and projected glucose levels. 

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The qualified self

Fitbit’s investment of $6 million into Sano in January 2018 helps validate the role of the qualified self. In an age of gadgets that track, monitor, and measure, the real opportunity is in a composite system that helps you understand what’s going on and predict what might happen to make the right changes. 

Sano combines its revolutionary technology with the necessary customer experience—in terms of look, feel, interaction, and understanding—to turn data into story, story into moral, and moral into lifestyle. 

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