Balancing humanity and technology

The essence of the SSTB platform is to enhance the necessary interpersonal collaboration that occurs between entrepreneurs and their service teams. SSTB undertook the new design to introduce efficiencies and workarounds in the collaboration workflow for a more seamless user experience.

For initial discovery, we audited four main components of the experience—orchestration, access, scalability, look and feel—considering all these attributes through the lens of humanity and connection, and in balance with the benefits technology brings to bear.

Of critical importance was creating a cohesive, well-run experience for everyone involved, with human touch remaining at the center of what makes SSTB a transformational service for small business owners in need of support.