Design dream team

When Microsoft came to argo, it was an opportunity to once again work with not only a respected company, but a team of engaging and talented designers who could move the project forward and make sure the logo reached its full potential.

Azure AI Studio is part of Microsoft’s cloud computing platform Azure and the platform for developing generative AI solutions and copilots. To fit neatly under this umbrella the mark needed to coalesce around multiple synergies without looking too similar to anything else. It had to stand alone while simultaneously fitting the Azure brand.