A couple of weeks ago, a New York Times article made the rounds about the influx of consulting projects centered around generative AI. It cited some pretty striking numbers: Boston Consulting Group now earns a fifth of its revenue from such projects, compared to zero 2 years ago; IBM has more than $1 billion in sales around gen AI; 40% of McKinsey’s business this year will center around the topic. And the list goes on.
The results of these various projects are, of course, mixed. You can throw all manner of dollars toward visions and theories, but at the end of the day, those pretty decks need to translate into a tangible product that will benefit your users and your bottom line. And for that, you need designers who understand the nuances of human interaction and behavior.
We’ve been working on tools for approachable AI interactions for over a decade—our very first client was an AI company—and understand inherently how it needs to be approached.
